Welcome to Our New Normal – A Repositioned Morganable
I want to welcome you to our new normal—a repositioned Morganable. Morganable is now repositioned to focus on blogging and news delivery.
Morganable will be a blogging, vlogging and news platform, in the now and in the near and distant future.
This is our new standard, going forward.
Rationale For Our Paradigm Shift
This paradigm shift in our news outlook and editorial approach is premised on the need to adopt a minimalist stance toward disseminating news rather than the generalist approach we have adopted in the past.
Suffice it to say that the need to restructure our news output is primarily based on the feedback we received from our audience.
Most prefer a blend of blogging, vlogging and reality-related news and more traditionally structured news such as politics and entertainment news.
While the news will be our primary focus, we will also cater to other forms of news interest, such as lifestyle, sports motivation, book reviews, and travel.
The significance of our paradigm shift to focusing on the dissemination of predominantly news attests to the prime importance that we place on the economy’s role in shaping and reshaping the dynamics of any society and the entire global village.
As we can all attest, the importance of disseminating balanced, effective, and valuable news and analysis to the overall growth of the local and global economy cannot be overemphasised.
Before restructuring our business strategy, we gave equal thematic weights to news focal areas such as politics, business, entertainment, lifestyle, science and technology, opinion, and book reviews.
This was our strategic approach for two and a half years.
Welcome to Our New Normal – A Repositioned Morganable
However, following a series of several consultations and in-house reviews of our strategies, we have decided to streamline our reporting to focus primarily on blogging, vlogging and news platforms, in the now and in the near and distant future.
We will now focus on general news, business, entrepreneurship, spotlights, entertainment, sports, lifestyle, and of course, opinions.
The General News Section
In the general news section, our focus will be on politics, community news, technology, and security and crimes.
The Business Section
Under the business menu, the emphasis will be on the markets, industries, currencies and crypto-currency which is an emerging economic and financial challenge, so it’s worth highlighting.
In our new outlook, emphasis will also be given to the emerging alternative form of financing, in this case, cryptocurrency.
This section will provide an insightful analysis of cryptocurrency’s viability, impact on the existing financial system, defiance of systemic controls, and future of the entire cryptocurrency ecosystem.
Objectivity and competent reporting will be our watchwords when disseminating cryptocurrency-related information.
This section will analyse and provide insights rather than regurgitate extant information.
We will seek to achieve the ‘why’ instead of the ‘what’ underpinning the selected business issue.
The Entrepreneurship Section
The Entrepreneurship section focuses on eCommerce, financial events, personal finance, fintech, financial literacy and starting a business. We will eventually add a job section for job search purposes.
The entrepreneurship section provides valuable insights and technical information entrepreneurs need to start and thrive in their business journeys.
It covers the entire journey of aspiring and established entrepreneurs, and the resources that would make for their successful experience in business and life.
The Spotlight Section
The spotlight section is the ultimate symbol of the restructuring exercise.
It focuses on using audio-visuals to disseminate helpful information to our targeted audience.
Under the spotlight section, the workers’ chronicle will present an average worker’s day-to-day challenges and relative success stories.
The profile watch will highlight individuals who have distinguished themselves in business and entrepreneurship.
The middle-class experience section focuses on the middle class’s life experiences, challenges, and success stories.
Also, we have the ‘We the People’ section under this section.
This is our People’s Parliament section, where we, the people voice our opinions about what is happening within society.
Welcome to Our New Normal – A Repositioned Morganable
The Entertainment Section
In the Entertainment section, our focus will be on music, movies and gaming.
The Music section will focus on music news, blogging and vlogging, serving us with exclusive musical news from the shores of Africa to the world.
The Movie section will focus on music news, blogging and vlogging, serving us with exclusive movie industry news from the shores of Africa to the world. Spanning from Nollywood to Bollywood to Hollywood busters.
Trending movies will also be subject to reviews,among others.
In the Gaming Section, we will seek to explore the emerging gaming culture in Africa and what the future holds for gaming industry. We’ll also explore the potential clash between culture and gaming, among others.
The Opinion Section
Additional emphasis will now be placed on the significance of the opinion section. The Opinion section primarily covers the Executive Editor’s Desk and the Op-Eds.
The Executive Editor section will asserts the newspaper’s stance on issues of national and global significance.
The op-eds section is also created under the opinion section to provide a platform for invited individuals with the required expertise to weigh in on salient issues.
This will ensure that not all editorial assertions emanate solely from the hierarchy of the newspaper’s editorial mechanism or reflect our editorial sentiments.
The Sport Section
In the sport section, we will focus on sports such as football, boxing & MMA, athletics, tennis & golf, and basketball and others.
This is where we meet the needs of our sport-loving enthusiasts across all shades of sporting events.
The Lifestyle Section
Lastly, the lifestyle section will comprise articles on fashion, travel, motivation,health and book reviews.
By implication, fifty per cent (50%) of our reporting will now focus on news, while the remaining fifty per cent (50%) will focus on lifestyle, fashion, entertainment, travel, spotlights, sport, entrepreneurship and trending general news coverage.
This will enable Morganable to focus on delivering high-level content that meets the needs of our targeted and wider audiences while building brand loyalty.
Welcome to Our New Normal – A Repositioned Morganable
A supporting analytic web platform dedicated to analytics and consultancy is also coming.
This will enable us to, through experience, provide our expertise to support corporate organisations of all levels to obtain the data and information they need to make informed corporate decisions.
By pursuing this restructuring, we hope that our high-quality content will satisfy the curiosity and information needs of a streamlined audience, in this instance, those interested in news.
As a ricochet effect, we hope our new audience’s core demonstrates loyalty to our brand.
We expect our new outlook to effectively facilitate a more profound demonstration of competence, which will, in turn, reinforce our expertise in disseminating business-related information and analytics.
We shall unveil additional team members to build our talented crop of writers, analysts, and editorial team.
We look forward to continuing to partner with our growing audience as we embark on this journey of redefining how business news is disseminated.
Thanks for your support, and I wish you a great week.
VAE
Executive Editor
Welcome to Our New Normal – A Repositioned Morganable
